Love This City was founded in 2014 by Jenna and Tim Scullin. What originally started as a plan for a few people to go out into the city and give gifts to strangers, quickly turned into a movement where hundreds of people volunteered to #lovebomb a city. The first event was in Auckland, then Christchurch and Hamilton, now many groups from around the world have also gathered to simply love on people.

There are two main things that we do at a Love This City event. The first is to show random acts of kindness to strangers ‘You’ve been #lovebmombed’. The second is to honour public servants ‘Thank you for serving our city’.

You've been #lovebombed

Most teams go out to do love bombs, where a group of people shower gift upon gift to unsuspecting strangers, leaving them with a ‘You’ve been #lovebombed’ card. It also includes giving away hampers to people in the city who need it most. They often don’t see it coming but are left amazed and many teary-eyed from receiving such random acts of kindness.

How we #lovebomb

+ Acts of kindness to strangers
+ Food and coffee
+ Donations for the homeless
+ Hampers for families in need
+ Gifts

Thank you for serving our city!

A core part of Love This City is honouring those that serve our cities who are often not recognized. This includes public servants; the police force, firefighters, bus drivers. Caregivers; hospitals, rest homes, local community organizations and local businesses. Groups visit these organizations to give gifts and to say ‘Thank you for serving our city’.

Who we honour

+ The police force
+ Firefighters
+ Bus Drivers
+ Local Businesses
+ Others who serve the city

Why Do We Do It?

We are connected in our desire to show love in a genuine way. We show love to others regardless of race, gender, age, location, religion or social status. We believe that love has the power to overcome all.

Who Goes To Love This City?

Love This City is driven by church groups from around the city, however many people in the community also attend our events. Youth and young adults, families, churches, community groups, all are welcome to be part of the event.


Individuals are welcome to turn up on the day, we’ll put you in a group likeminded people as you go out to #lovebomb this city. Our hope is that you get #lovebombed yourself!


Get you friends together to form a group, bring a few items to give away (we’ll give you a few as well) and your almost ready to #lovebomb this city. Just make sure you come to the briefing to confirm your area.


Love This City is a great opportunity for youth and young adults groups to show love in an inviting way. We often see many people use the experience as a stepping stone to other forms of outreach.

Get Involved

There are two ways to get involved. The first is by turning up on the day to #lovebomb this city. We are often in need of buses or vans to transport people around the city and leaders to look after groups. You can also get involved by donating money to help fund the event or by donating food, gifts and blankets that we give away on the day. All donations go directly towards the event.

Partner With Us

We often partner with social organizations and businesses to #lovebomb our city. We do this in two ways, through gifts and random acts of kindness to people in the community, and through honouring public servants. If you would like to partner with us get in touch.

I don’t know who you are, but I want to know. I recently received a gift from you. I thought I’m alone in this city, now I’m gonna cry because I was wrong. Im an overseas student… Big, bigger, biggest hug from me to you.

I work in one of the dairy shops on Queen Street and just half an hour ago while working here, I got an extraordinary gift written as ‘THANK YOU FOR SERVING OUR CITY’. I’m gonna keep it forever with me… I am so happy.

For more information please don’t hesitate to contact us jenna@lovethiscity.org